PHI Shirt | Tree Bicycle Co.


Reason for Making It

We haven't had many simple and clean logo designs for our shirts, so I wanted to create something that was just a simple logo based piece but with a little more to it. The PHI shirt gets its name from the perfect ratio PHI. I used the golden rectangle, which is a visual representation of the PHI ratio as a template, and adjusted the TREE logo to fit into each squares which compose the rectangle.  The result is a nice clean logo based shirt where each TREE is perfectly proportional to the rest, which gives a cool spiraling effect.

Specs

  • Available in Small, Medium, Large and XL
  • Made and screen-printed in the USA
  • Printed on American Apparel t-shirts
  • 100% Fine Jersey cotton, combed for softness and comfort
  • Flattering, stylish fit on virtually any body type
  • COLORS - Black